A gaming experience with Metrolink Monsters
Transport • Public Sector
Transport for Greater Manchester (TfGM) coordinates transport services across Greater Manchester.
Metrolink Monsters was a behavioural change campaign aimed at Metrolink commuters across Greater Manchester. Vaping, littering and seat-hogging were some of the annoying passenger behaviours identified by Transport for Greater Manchester (TfGM) and its Metrolink customers.
To engage users, we created a microsite that hosted an animated game, interactive quiz and information about the campaign.
With high-resolution animation, site speed was essential for ensuring high engagement with the gaming functions.
Engagement with the site from users was high, with a substantial dwell time and total gameplay time of 297 days, 2 hours, 57 minutes and 52 seconds for over 100k users within 12 weeks of launch.View Next Project