Safer Roads – Greater Manchester

Creating Safer Roads in Greater Manchester through immersive storytelling

Public Sector • Awareness Campaign

Transport for Greater Manchester (TfGM) coordinates transport services across Greater Manchester.

The Limits Save Lives campaign, designed to drive awareness of the real-life consequences of speeding on the road, was highly emotive and required a build that allowed the user to become fully immersed in the experience.

We achieved this by using a series of high-quality videos to take the visitor on a story and immerse them into the effects speeding can have on people’s lives.